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About Us

At  we build fit people both physically and financially.

Physically Fit . . . Backed by the latest science,  provides innovative nutritional, weight-management and sports performance products to complement our  Band exercise system.

Financially Fit . . .  offers a unique business opportunity for individuals interested in pursuing spare time income, extra income, full time income, and lifestyle income.


June 2021 - 1

Dr. Mike DeBord, Founder Sciences

A few years ago my ability to lift weights had diminished. I had reached a point where I could no longer work out and keep the physique I was so proud of.

I did not have 1 hour every day, and my body hurt every time I lifted weights. I was losing the muscle I worked all my life to maintain, and I was starting to get depressed. It really stinks when you feel like you are falling out of shape, and there is no going back!

Then it happened. I was introduced to BFR training by my friend Dr. Jim Stray-Gundersen. BFR changed my life and allowed me to work out again and get my muscular physique back. How I did it was amazing, just 20 minutes a day and light dumbbells, and no pain! I was so proud and excited for m

y results. I quickly became even more excited about how many people I could help, and the idea for  was born. I decided to combine my knowledge of health and fitness products, with Bands, to launch a company that would change health and fitness forever!

Now, not only am I working out daily, I am realizing my dream of starting a company that will help people with their health and fitness! I am so excited to help you with your Health and Fitness goals and I know once you try our products and our Bands, you too will achieve amazing results.



Michael Hermann, VP Operations

Mike is a graduate of Rensselaer Polytechnic Institute. He was an outstanding Football player during his college years. After graduating he played in the NFL as a Quarterback.  He has worked in the Direct Selling Industry for 5 years. He has experience in Customer Service, IT support, Logistics, and Commissions. He brings a great experience and skill set to  for managing operations.

In addition to his work experience, Mike has an extensive knowledge of Health & Fitness. One look at him in person and you will quickly see this. He is a regular user of the  Bands and products and he will be an big asset for teaching new Consultants and Customers how to Be Healthy, Be Fit and Be Strong.

Easten DeBord, Social Media Director

Easten is a graduate of Ohio State University. She was a Marketing Major.

Easten loves being involved in  both personally and professionally. She loves to cycle, yoga, and strength train in the Bands.

She has already made a big mark on . She managed as well as created the interface for the Share mobile app. She also trains all the new Consultants on how to use the app. She also is in charge of developing all the Videos. Her role with continues to expand everyday.

The name

Why we chose the name 

We knew Bands would be the foundation of our company. They will help everyone to But being in your best shape physically requires more than just an exercise device. Being your best requires the right products, the right exercise program, and the right exercise device.

This led us to these 3 components of our mission:

Be Healthy with the right fitness products for your body
Be Fit with the right daily programs to fit into your busy lifestyle
Be Strong with our revolutionary exercise device that anyone 9-90 can use

The name  was born!

Guiding Principles

  1. Strengthen the Family
  2. Treat people with dignity and respect
  3. Create a  standard of excellence within the direct sales industry.
  4. Honor, integrity and loyalty are the foundation of a great company.
  5. Commit to mutual loyalty and trust between  and its Consultants.
  6. Never settle! Continually improve the  opportunity for all  Consultants.
  7. Develop our internal  Family through personal growth and professional training and educational programs.
  8. Continually expand our  market by providing the most effective and highest quality products and service available